Implementation Audits

Posted on September 22, 2016 by Janis Prescott

The 105th thing on your ‘to do’ list may be the most important…

So imagine the scenario: you’ve got a set marketing budget that seems to be squeezed year-on-year; new opportunities arise that need to be tested; old, well-trodden routes to market need to be sustained; constant evaluations need to be done to ensure you’re nimble and maximizing the opportunities; and your parent company has just issued the Read More

Posted on November 11, 2013 by Adrian

How accurate are your agency’s time sheets? Do you really know?

We all know that most agencies use time sheets to support the fees charged to their clients. How accurate are they, though? I recently had a very interesting conversation with a Marketing Director who had worked at an agency earlier in his career. The Marketing Director told me that he never trusted the time sheets Read More