ad agency production contracts

Posted on January 6, 2014 by Adrian

With advertising and marketing agency contracts, God is in the details

Before you sign on the dotted line, an eye for detail and the opinions of subject matter experts can save you loads of time and money. We were approached by a well-known FMCG company to quote for an exit audit in case it decided to move away from the incumbent agency during an upcoming pitch Read More

Posted on November 25, 2013 by Adrian

‘Sorry, our contract says you can’t see that.’

If there are more words governing audit rights than in the rest of the commercial agreement, it’s worth asking why. We were approached by a global retailer who wanted reassurance that its multi-million pound annual contract with its lead creative agency in the UK had been implemented as written. Following our initial review of the Read More

Posted on October 9, 2012 by Adrian

How exactly do marketing agencies make money?

Like many businesses providing services, marketing agencies make money by selling the time of their people. Take a fully-loaded salary cost and mark it up by an amount sufficient to cover overheads and make an economic profit. The more of an individual’s time that can be billed to clients, the more money the agency makes and Read More