ad agency retainer fees

Posted on November 11, 2013 by Adrian

How accurate are your agency’s time sheets? Do you really know?

We all know that most agencies use time sheets to support the fees charged to their clients. How accurate are they, though? I recently had a very interesting conversation with a Marketing Director who had worked at an agency earlier in his career. The Marketing Director told me that he never trusted the time sheets Read More

Posted on October 9, 2012 by Adrian

How exactly do marketing agencies make money?

Like many businesses providing services, marketing agencies make money by selling the time of their people. Take a fully-loaded salary cost and mark it up by an amount sufficient to cover overheads and make an economic profit. The more of an individual’s time that can be billed to clients, the more money the agency makes and Read More