As we look back at 2016 and the world of agency relationships…
Janis Prescott spent 20 years in a wide variety of marketing roles in a blue chip company before joining Financial Progression earlier this year to oversee its marketing activities. Here she offers her perspective on K2 Intelligence’s report into US media transparency for the ANA.
When an agency submits a statement of work for a production job or a media plan to a brand team, you would expect that the amount on the piece of paper you approve represents the whole story. Well, not necessarily. What we have found is that the fees from the brand may only be one Read More
Most brand/agency contracts state that an agency needs to hand over to their client any rebates received from third parties used on their account, whether specific or on a ‘fair share’ basis (e.g. annual volume bonuses). The question is how do you know that you are getting all your rebates back? Our experience tells us Read More
When done in the right way, contract compliance audits of marketing services agencies deliver far more value to both client and agency than simply identifying accounting errors. That was the message delivered by Philipp Schuster of adidas Group at the ProcureCon Marketing Conference held in London in June.
During the past year we have had the opportunity to audit some small, independent and relatively young agencies in a number of different countries across Europe and in the USA. This has been a learning experience for both us and our clients. Here’s why: standard brand/agency contracts are often based upon a standard contract available to Read More
While accountancy may not qualify as being the oldest profession, it can date its history back to before the Roman times and the ancient civilisation of Babylon. ‘Modern accounting’, i.e. double entry book-keeping, really started in Venice in 1494 when Luca Pacioli published his “Summa de Arithmetica, Geometria, Proportioni et Proportionalita” which contained 27 pages Read More
Let’s be honest, a presentation on marketing agency compliance audits is not, on the face of it, the most eye catching agenda item at a gathering of seasoned Marketing Directors. You may however be interested to learn that we were in precisely this situation in the slot after lunch on a sunny Friday afternoon in spring (not Read More
More and more of our clients are recognising the benefits of a structured approach towards auditing their agencies. Here we look at the four key behaviours of those brands. I was recently chewing the cud with an FD who had previously worked for 20 years within one of the large agency groups. As the conversation Read More
You’ve appointed a new agency. Tick. Done the exit audit of its predecessor. Tick. Read our audit report. Tick. Surely all that is left to do now is agree how any monies owing will be paid back? Actually, for the majority of brands, this is where the hard work starts. In this blog post I will explain why…