media agency contracts

Comments Off on How do I choose the right marketing contract compliance auditor for the job?

How do I choose the right marketing contract compliance auditor for the job?

You’ve decided to do a marketing contract compliance audit, you’ve discussed whose budget is going to fund it and now you want to find a suitable provider to do the work. Where should you start?

Comments Off on Am I allowed to audit my agency?

Am I allowed to audit my agency?

Having read “The 105th thing on your to do list” you will now know what kind of audit you’re looking to conduct. So what’s the next step? Before you go out looking for an auditor, you need to check that you are actually ‘allowed’ to audit your agency and, if you are, what can and Read More

The ANA media transparency report – a marketer’s perspective

Janis Prescott spent 20 years in a wide variety of marketing roles in a blue chip company before joining Financial Progression earlier this year to oversee its marketing activities. Here she offers her perspective on K2 Intelligence’s report into US media transparency for the ANA.

You can play with my train set…but not the engines

Cast your mind back to your toughest ever panel-based job interview? Now make it even tougher and it will pretty similar to the grilling I received a few months ago from the European FD of a global agency network and his UK counterpart. This was before we had even started the audits of their agencies!

You say potato, I say potahto

As the line goes in “Let’s Call The Whole Thing Off” sung by Fred Astaire and Ginger Rogers in their 1937 movie “Shall We Dance”: “You say “either” and I say “either” You say “neither” I say “neither” “Either” “either”, “neither” “neither” Let’s call the whole thing off You say “potato,” I say “potahto” You Read More

What does ‘independent’ really mean when it comes to contract compliance auditors?

As I read through the agency’s feedback on our draft audit report, I was somewhat surprised. Apparently, “We [the agency] provided all necessary documentation during the audit. There was only one exception, the [words deleted].” The reason why they hadn’t complied with this one (as it happens rather important) clause, was they had a group Read More