As we look back at 2016 and the world of agency relationships…
So imagine the scenario: you’ve got a set marketing budget that seems to be squeezed year-on-year; new opportunities arise that need to be tested; old, well-trodden routes to market need to be sustained; constant evaluations need to be done to ensure you’re nimble and maximizing the opportunities; and your parent company has just issued the Read More
Janis Prescott spent 20 years in a wide variety of marketing roles in a blue chip company before joining Financial Progression earlier this year to oversee its marketing activities. Here she offers her perspective on K2 Intelligence’s report into US media transparency for the ANA.
From the perspective of any marketing contract compliance auditor, the results of the ID Comms 2016 Transparency Survey are music to their ears. For Financial Progression, the results mirror exactly the ethos on which the business was established: namely that the more brands understand the financial realities and business models of agencies, the more readily Read More
When done in the right way, contract compliance audits of marketing services agencies deliver far more value to both client and agency than simply identifying accounting errors. That was the message delivered by Philipp Schuster of adidas Group at the ProcureCon Marketing Conference held in London in June.
When you commission a financial audit of one of your agencies, is it inevitably going to destroy the trust in the relationship? Let’s just suppose for a minute that you were the Finance Director of an agency that we had just carried out a contract compliance audit on. Not only had we taken up a Read More
We are often asked ‘is agency A better than agency B when it comes to overcharging?’. The surprising answer: ‘how your brand team interacts with the agency has far more of a bearing…’ A good few years ago now, I was setting up a Finance function to support the Procurement team at a major FMCG. Read More
Before you sign on the dotted line, an eye for detail and the opinions of subject matter experts can save you loads of time and money. We were approached by a well-known FMCG company to quote for an exit audit in case it decided to move away from the incumbent agency during an upcoming pitch Read More
When you change the agency’s fee structure, how do you know you’re still getting the same quality of staff on your account? In conversation with the Marketing Procurement Manager at one of our long-standing clients, it became apparent that the Head of Media had recently left the business. This meant that, for the first time, Read More
A major brand discovers that if you don’t look, you could be in for some surprises. As a brand working with an agency, there are some fundamental things you expect to happen: output that meets your expectations, fees to be charged as agreed, reconciliations to be performed regularly. We were approached by a well-known global brand Read More