trust

Comments Off on Production Transparency – should advertisers outside the US be concerned?

Production Transparency – should advertisers outside the US be concerned?

Fourteen months after its landmark report on media transparency, the ANA has delivered another paper that raises concerns over financial transparency and conflicts of interest, this time relating to the US production industry. Following hot on the heels of the announcement at the end of 2016 that the US Department of Justice was investigating production Read More

Comments Off on Am I allowed to audit my agency?

Am I allowed to audit my agency?

Having read “The 105th thing on your to do list” you will now know what kind of audit you’re looking to conduct. So what’s the next step? Before you go out looking for an auditor, you need to check that you are actually ‘allowed’ to audit your agency and, if you are, what can and Read More

Trust and transparency in client-agency relationships

From the perspective of any marketing contract compliance auditor, the results of the ID Comms 2016 Transparency Survey are music to their ears.  For Financial Progression, the results mirror exactly the ethos on which the business was established: namely that the more brands understand the financial realities and business models of agencies, the more readily Read More